Brouwerij Sterck asked Fuelled and Psytek to help out with their branding & communication. Now, for us beer lovers, this was a job from heaven since it meant -exténsive- research on their beers and the brewery as to what would fit them. A tough job, but a nescessary one. Anyway, here's what we've come up with. The crab is a totem animal of the city in which the brewery is located, the body is made up off hops. Besides the obvious references we put a lot of fun little details in the project. Go check out their beers, they're really good! (and we're not just saying this because of all the free beer)